The premium Irish whiskey, Writers’ Tears – Copper Pot, has agreed a brand partnership deal with the renowned WhiskyCast podcast produced by legendary whiskey aficionado, Mark Gillespie. Under the deal Writers’ Tears – Copper Pot will feature on the WhiskyCast.com web-site and in every WhiskyCast podcast for the next year. The podcast has an audience of over 41,000 whisky enthusiasts globally who combine to listen to the show over 1 million times in a year.
Writers’ Tears – Copper Pot, a very rare blend of Single Pot Still and Single Malt triple-distilled Irish whiskeys, has created a range of adverts exclusively for WhiskyCast featuring six different stings. The stings include two themes: “What’s Rare is Wonderful” and “Do You Dare to be Creative?”Both themes highlight the unique nature of the Writers’ Tears – Copper Pot blend which features two styles of premium whiskey and no grain whiskey
The partnership with WhiskyCast will support the continued growth of Writers’ Tears – Copper Pot which is now available in 20 countries and more than doubling its distribution in the United States to over 40 States in 2018.
Bernard Walsh, Founder & Managing Director of Walsh Whiskey, producers of Writers’ Tears, said: “WhiskyCast is a wonderful platform for us to increase awareness of Writers’ Tears – Copper Pot to a highly knowledgeable and influential audience. WhiskyCast is not only a great podcast, it has a significant listenership of real whiskey enthusiasts who are very active in both their interest in and pursuit of premium whiskeys.”
Christina Philburn, Managing Director of CaskStrength Media, producers of WhiskyCast said: “Our listeners are thrilled to have Writer’s Tears – Copper Pot on board with WhiskyCast. Irish whiskey continues to grow in global popularity, and Walsh Whiskey offers consumers well-crafted and thoughtfully cultivated Irish whiskeys. Writer’s Tears – Copper Pot allows us to bring an additional educational element to the podcast in the ‘Behind the Label’ segment.”